​You probably have a solid list of reliable fact-finding questions to ask of potential agencies or consultants. Between their website, client recommendations, and LinkedIN, you may have even them all answered before you ever meet in person. 
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If you're interviewing potential marketing partners, move beyond “Tell me about your clients and experience," with these four must-ask questions. They'll reveal more than a website ever could. ​

​It happens to all of us. We outgrow a client. A client outgrows us. A project is complete and it’s time to move on. There’s an end to the yellow brick road, and that’s okay, we all got something out of the trip to Oz. 

Recently, I was reminded of a valuable lesson on the importance of happy clients, even after they’re not clients anymore. We’ve all watched some agencies behave badly after learning they no longer have a client’s business. They may be unreachable, refuse information, or drag out requests. This leaves us scratching our heads, raising our eyebrows and asking the obvious question of “why?”. ​

​Typos in your work are the worst kind of inevitable. The kind you swear to avoid. Made by others, they’re intolerable.  But my typos? Please. Have some empathy for your fellow human beings.

Whether you write for a living or not, you write for a living. Our team has found a few simple methods that at least increase the chances of typo-free writing.

​Can Artisanal, Local, & Hand Crafted can work with what you're selling? These consumer product trends are serious economic drivers for brands and startups; they're also spoofed often and with hilarity. ​Can they apply to anything? ​