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The Only 4 Questions to Ask When Hiring a Marketing Agency

3/15/2019

 
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​You probably have a solid list of reliable fact-finding questions to ask of potential agencies or consultants. Between their website, client recommendations, and LinkedIN, you may have even them all answered before you ever meet in person. 
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If you're interviewing potential marketing partners, move beyond “Tell me about your clients and experience," with these four must-ask questions. They'll reveal more than a website ever could. ​

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The Happiest [former] Clients You'll Ever Meet

7/25/2017

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​It happens to all of us. We outgrow a client. A client outgrows us. A project is complete and it’s time to move on. There’s an end to the yellow brick road, and that’s okay, we all got something out of the trip to Oz. 

Recently, I was reminded of a valuable lesson on the importance of happy clients, even after they’re not clients anymore. We’ve all watched some agencies behave badly after learning they no longer have a client’s business. They may be unreachable, refuse information, or drag out requests. This leaves us scratching our heads, raising our eyebrows and asking the obvious question of “why?”. ​

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5 Ways to Avoid Typos in Your Work

1/10/2017

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​Typos in your work are the worst kind of inevitable.
The kind you swear to avoid. Made by others, they’re intolerable.  But my typos? Please. Have some empathy for your fellow human beings.

Whether you write for a living or not, you write for a living. Our team has found a few simple methods that at least increase the chances of typo-free writing.

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We Can't All Live in Bushwick

9/27/2016

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​Can Artisanal, Local, & Hand Crafted can work with what you're selling? 
These consumer product trends are serious economic drivers for brands and startups; they're also spoofed often and with hilarity. ​Can they apply to anything? ​

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Why Does Yelp Hate My Business?

3/7/2016

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​If your brand's relationship with Yelp is a little combative,
here are some things to help clear the air between you two.

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Generator Marketing 

We're a digital marketing team based in Baltimore serving clients across the U.S. and beyond. We write strategy, create content, launch products, and generate leads. We live to help grow businesses and we pet all the dogs.
Maryland MBE
MDOT MBE Certification #20-181
​Baltimore City Vendor ID #00057668 

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