It happens to all of us. We outgrow a client. A client outgrows us. A project is complete and it’s time to move on. There’s an end to the yellow brick road, and that’s okay, we all got something out of the trip to Oz.
Recently, I was reminded of a valuable lesson on the importance of happy clients, even after they’re not clients anymore. We’ve all watched some agencies behave badly after learning they no longer have a client’s business. They may be unreachable, refuse information, or drag out requests. This leaves us scratching our heads, raising our eyebrows and asking the obvious question of “why?”.
We’re nice folks here at Generator, so it’s against our nature to be spiteful at anyone but our mothers-in-law (j/k...kinda). This recent experience has us feeling even more sure of our work ethic.
We’ve all heard tips and advice on keeping current clients happy, but what about past clients? Here’s what we know:
Work hard until the very end.
It’s tempting to be lackadaisical about remaining tasks, but trust us, you’ll feel better about your work knowing you gave it your all. And you'll help make your client's transition to the next phase smoother.
Keep your bridges in tact.
You've just lost some income, so you might be feeling a bit fiery. Put away the lighter and remember you never know where this connection might take you. Sometimes former clients become current clients all over again.
Word of mouth is powerful.
You can be the best at your job, but it means squat if no one knows it. If you leave a client on good terms, that feeling will influence their recommendation.
There’s little to be gained from leaving a working relationship on a bad note. With the right attitude, saying goodbye to a client can be easy and pleasant for everyone.
If you’d like to be a happy former client of ours, call us.
We’d love it too. :)
Written by Natasha Fleury
Partner, Marketing at Generator
We're a marketing team launched in 2013 and based in Baltimore working with clients across the U.S. and beyond. We solve problems, leverage budgets, create content, launch products, generate leads, and help grow businesses.