Parissa's worked for more than 20 years on both agency and client side and has developed a well-rounded understanding of building effective marketing strategies. She's been especially effective working with brands that market to women and moms.
She's managed project teams, vendors, agencies, and budgets. Her experience includes consumer product/retail launches, cause marketing, media planning and buying, including broadcast, print, PPC, and display. She's created and curated content for brands and managed social media strategy to build an audience for the content. She's served as PR adviser and writer for senior executives and as a leader in crisis communications planning and strategy.
Parissa has won major awards (in her own home) for her mediocre ukulele skills. Her music has been described as "almost listenable" by several revered critics.
Past Clients & Companies