Parissa's worked for more than 20 years on both agency and client side and has developed a well-rounded understanding of building effective marketing strategies. She's been especially effective working with brands that market to women and moms.
Parissa has managed project teams, vendors, agencies, and budgets. Her experience includes consumer product/retail launches, cause marketing, media planning and buying, including broadcast, print, PPC, and display. She's created and curated content for brands and managed social media strategy to build an audience for the content. She's served as PR adviser and writer for senior executives and as a leader in crisis communications planning and strategy.
Parissa is a graduate of Wayne State University and expects to complete her MBA from Johns Hopkins Carey Business School in Spring 2021.
Past Clients & Companies